MA Strategic Fashion Marketing Online (Distance Learning) 24/25 
Unit: Branding & Communications
Week 22: Introduction to Marketing Communications

Live seminar, Monday March 17^th

Observer: Maria Charalampous

Observee: Hannah Kane 

Note: This record is solely for exchanging developmental feedback between colleagues. Its reflective aspect informs PgCert and Fellowship assessment, but it is not an official evaluation of teaching and is not intended for other internal or legal applications such as probation or disciplinary action.

The following slides were presented for the online seminar.

Part One

What is the context of this session/artefact within the curriculum?

This live seminar corresponds with the Week 22 asynchronous interactive lesson on Introduction to Marketing Communications and Primary Research Methods.

How long have you been working with this group and in what capacity?

I am the Unit Leader for Branding and Communications which started at the beginning of Block 2 year 24/25. 

What are the intended or expected learning outcomes?

1. Understand, choose, and explain the different kinds of media typologies and marketing communications elements.
2. Understand primary research methods for this unit so students can design and plan their primary research element, before analysing and applying findings to a branding and communications strategy.

What are the anticipated outputs (anything students will make/do)?

1. The students are invited to participate in a live quiz.
2. For the second part of the session, students are arranged into breakout rooms and asked to ideate research questions in response to an industry scenario or problem.

Are there potential difficulties or specific areas of concern? No. 

How will students be informed of the observation/review? I have sent  a Teams message, Moodle announcement, and will let them know at the beginning of the session.

What would you particularly like feedback on? All general feedback appreciated. 

How will feedback be exchanged?

Written if possible, or we can arrange a short Teams call if you would prefer to give it verbally. 

Part Two

Well structured session, it seemed that the students had completed the offline learning before joining the online session and were engaged and asking questions.

Many ‘real life’ examples were shared by Hannah, which seemed to help the students consolidate the key learning outcomes for this session. It was great seeing you seamlessly merge theoretical models of marketing communications with the examples and your knowledge of the industry to give detailed explanations and answers to the students’ questions. The students also felt comfortable to answer questions even if they weren’t sure it was the correct answer. Hannah would always ask why they think that was correct, and if incorrect, she gently guided them to find the correct answer themselves based on their knowledge.

Part Three

I acknowledge the positive review of practice by Maria Charalampous and will continue to merge theoretical models with industry examples. In my classes I aim to create a safe learning space where students feel comfortable to engage even if they are unsure.